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A call for CALM in St Helens
CALM (The Campaign Against Living Miserably) has been working across Merseyside for the last 7 years encouraging young men aged 15 – 35 to not “bottle things up” but instead “open up” and “sort your head out”.
With suicide being the biggest killer of this age group over the last 4 years, CALM does loads of promoting of its website using innovative marketing techniques to engage young men, many of whom aren’t accessing other services.
In St Helens CALM has worked closely with Saints RLFC, utilising the role models that many of its players are to illustrate the fact that to be strong doesn’t mean being silent.
This year we’re planning to make sure even more young men in St Helens know about the campaign by reaching them through grass roots and large scale work including:
- Distributing posters and cards to all relevant shops and venues in the borough
- Promoting CALM at St Helens’ Eclectica Music Festival (August)
- Generating press coverage about the topic
- Linking people to Kooth.com – an interactive online counselling service
- Web and on-air promotion on Radio City – the most listen to station in the borough
- ‘Freshers’ promotion at St Helens College and other local FE providers
- Making sure local young men know what support services are out there and how to contact them
CALM is effective with young men because it talks their language, it doesn’t patronise them and it works hard to maintain credibility.
To find out more about CALM got to: www.thecalmzone.net